Spotify App Stats

When it comes to music streaming services, Spotify is one that comes immediately to mind. Originally created in 2006, Spotify has now gone on to bolster millions of paid subscribers at an increasing rate.

Spotify App Stats Free

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But what about other aspects of the business such as user demographics, usage, earnings and growth? Well, to cover these questions and more, we have curated this post of some Spotify statistics that are definitely worth knowing!

Spotify Statistics 2020 (All you need to know!)

2020 has already been an important year for Spotify, with the company finally making a profit since last year. It continues to grow in user numbers and is the most popular streaming site around the world.

Below are some key current trends of the application, with more Spotify statistics on user demographics, revenues, and artist engagement in the rest of this article.

Spotify is currently available in 79 countries worldwide.
The content of Spotify is from independent artists and major record labels, and copyright holders are paid royalties for streamed music.
There are over 49 million tracks available on the platform, though not all music can be found on Spotify, with artists choosing not to join, or not being accepted into the library.
Spotify offers both desktop and mobile listening applications.
On average, users listen to more than 40 unique artists each week.
Close to 45% of Spotify users listen to music on the app on a daily basis.
1/3 of listening time is done on a Spotify-generated playlist.
Another 1/3 of user listening is done on a user-generated playlist (either their own, or others).
A stream of one Spotify song will pay the artist anywhere from $0.006 up to $0.0084.
When it went public in April 2018, Spotify had a valuation of $26.5 billion that first day.

Spotify User Demographics

Since its creation, Spotify user numbers have only grown, and will continue to grow, as people shift from other streaming sources to the free and paid platforms.

Currently, there are over 180 million people globally listening to music with this app.
Around 52% of listeners will be using Spotify to listen to their music on their phone.
55% of Spotify users will link their Facebook accounts when signing up.
In the time between 2017 and 2018, Spotify’s popularity grew very fast – from 138 million users to 180 million.
More than 4 million songs have never been played by Spotify users.
Spotify has more than 21 million Facebook followers, which is an increase of over 470% since 2013.
The opening customer base across Europe in 2011 at its inception in this region in March was one million. By September, the number had already doubled.
Each day, an average of 5 million playlists are created and edited on Spotify.
There are over 3 billion user created playlists on the app.

Artists and Their Earnings on Spotify

This area has been a point of tension between artists and labels, and Spotify, with a lower rate of pay per listen than many other streaming applications available.

Stats For Spotify

The most streamed weekly track on Spotify as of the end of March 2019 was the song 7 Rings by Ariana Grande with a massive 31.27 million streams.
As of 2019, the top five artists with the most listeners per month are Ariana Grande with 52.1 million, J Balvin with 49.5 million, Post Malone with 48.5 million, Khalid with 46.7 million and Marshmello with 45.4 million.
As of 2019, the Spotify statistics state that the top five most followed artists are: Ed Sheeran with 42.2 million followers, Drake with 35.2 million, Rihanna with 30.8 million, Ariana Grande with 27.1 million and Justin Bieber with 27 million.
Although Spotify, along with YouTube, has the largest number of audiences for music and video streaming, they are the lowest ranking platforms for artists to receive monetary compensation.
The highest value streaming sites for artists to use and receive income from are Apple Music and Napster.
In 2013 Spotify launched a website called ‘Spotify for Artists’ which explained revenue data and the business model.
There is no fixed per-play rate for artists, instead, different factors are considered which affect the pay rate, such as the home country of each app user and the artist’s royalty rate that is individually set.
Rights holders (musicians and labels) receive a payout per play that averages between $.006 and $.0084.
70% of Spotify’s revenue go to rights holders. Artists are then paid based on their individual artist agreement with the company.
If an artist got an average of $0.00473 per play of their song – like composer Zoe Keating – they would need around 336,900 plays to earn close to $1,500.

Spotify Market Share

Though the platform hasn’t enjoyed profits for the bulk of its online presence since it was created, it is still the most popular streaming application on the market currently.

In 2016, there was a new feature called ‘Sponsored Playlists’ introduced, which was an opportunity for brands to specify their desired audience so Spotify could match the marketer with certain music in playlists, this helped marketers who had ads on the platform to tailor their audience more effectively.
For funding assistance, the ‘Founders Fund’ invested in Spotify in 2010 so that Sean Parker could assist in bringing in some of the biggest record labels in the music market.
$100 million of funding was received in 2011 for the US launch. This made the company’s value rise to an estimated $1 billion at the time.
When Spotify went live on the New York Stock Exchange in April 2018, it opened at a price of $165.90, which was more than 25 percent higher than it’s reference price of $132.
Spotify accounts for 42% of the current streaming market in total.

Spotify Premium Versus Free Members

The incentive for people to pay for a premium Spotify account is the reduction of ads and limits that the free format gives listeners. There are still many people using free Spotify accounts, though paid subscriptions are becoming more popular.

Spotify statistics state that in 2018, it had greater than 83 million subscribers that are using the paid format.
There are currently 99 million people listening to the free ad-supported Spotify platform.
A premium user on average uses up 2.40MB per minute of songs, which is equivalent to 115.2MB per hour.
Spotify Premium is where you pay $9.99 per month to access songs with no interruptions by ads.
Spotify Premium benefits include the function of no-shuffle mode, unlimited skips, no ads, free downloads up to 10,000 songs, offline listening and even the function of changing the speed rate of the track.
Spotify Connect is also a Premium function to let you connect your music across different devices such as a listeners computer and mobile phone.
There is also a subscription which is Spotify Premium for Family, which gives subscribers the chance to have up to five members of the same household to have their own personal accounts for $29.99 a month for five people. There are also options for two, three and four users with different pricing.
Not only does the premium subscription remove advertisements and other restrictions, but it also gives the opportunity to increase the song’s bitrate to 320 kbit/s.
Students that attend university in the United States have the opportunity to pay half-price for a Premium subscription, since 2014.
Since 2017, students in over 33 other countries have enjoyed the same student discount.

Spotify Revenue and Growth

Interestingly, Spotify has only just started to see a positive monetary gain after 13 years of operating.

The revenue generated by Spotify is largely from selling premium subscriptions to people, as well as getting funds for displaying advertisement content on the free platform.

The annual revenue last year in 2018 was $5.6 billion.
As of February 2019, there has been 96 million paid subscribers in the world.
Paid subscribers make up a little less than half of all Spotify’s user base.
In the regions of Latin America, North America, and Europe, Spotify is one of the most successful music services.
The Middle East and Asia see much fewer people subscribing, as the local competition of QQ music still dominates their markets.
Around 20% of all Americans use Spotify on a monthly basis.
In early 2017, there was a major expansion in it’s US operations, moving to ‘4 World Trade Center’ and creating 1,000 new jobs.
By the end of 2019, it is predicted that there will be between 245 and 265 million active users in total per month.
It is also expected that by the end of 2019, there will be 117 to 127 million subscribers to the paid accounts.
After 13 years of running, Spotify has only just started to be profitable in Operating Income, Free Cash Flow and Net Income.

History of Spotify

Running now for 13 years, this music streaming platform started with success in user engagement from the beginning.